Beijing Website Design Demand Analysis

Nowadays, with the popularization of Internet promotion, the company has made it clear the importance of Internet promotion to its own development. No matter how big the company is, they have established a marketing website, hoping to increase the company's brand awareness and sell products to the customers they need. If a company wants to stand out in this market, then the website is very important.

A good website must not only have a good page design, but also have marketing capabilities, and the website technology must be advanced. It is important to analyze the needs of the company's website. It can be said that the analysis of website needs directly affects the success of the website.

Website positioning analysis

Website positioning is to analyze the market positioning of an enterprise. Only when the company knows its positioning can we know the target customers, and only when we know the needs of the target customers can we know the positioning of the website, show what users want to see, and grasp the needs of users, so that we can increase the conversion rate of the website.

Website function analysis

Different companies have different needs, and the functions of the website are also different. In addition to market research, copywriting, interface design, etc. Before doing it, consider the functional requirements of the website. You must know the type of website, such as a brand promotion website, a sales product marketing website and website functions, whether you need a customer management system, whether you need a message system, an online consulting system, shopping cart functions, filtering functions, and payment functions. These are detailed and comprehensive analyses you need to know.

User positioning analysis

User positioning analysis is very important. The company's website serves precise customers, that is, customers in need. Only by accurately grasping customer needs can we better serve customers, analyze user needs in depth, and understand precise target customer groups. Understand user needs, region, age group, preferences, and content of interest. Only by knowing what the customer likes can we design accordingly.